Daniel Sadler

Inquirer
DISC Type : dc

Managing Director at CoSell Commercial Refrigeration

Auckland Metropolitan Area, New Zealand

Overview

Daniel Sadler is the Managing Director of CoSell Commercial Refrigeration, a leading national solutions provider in New Zealand. With over a decade of business ownership experience, he has doubled the companys size in five years, driven national expansion, and implemented a successful digital strategy. He holds a Bachelors degree from Massey University.

Outside of work, Daniel is a father of three who values the importance of the people he surrounds himself with. He has a history of taking on new and daunting industries, showcasing a resilient and challenge-oriented mindset beyond his professional life.

Before entering his current industry, Daniel spent seven years as an equities trader for a London-based fund management company.

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Business Growth
He has a track record of achieving consistent year-on-year growth, doubling company size in five years and expanding through acquisitions.
National Expansion
He has successfully expanded his company's footprint into New Zealand's South Island, establishing CoSell as a major national provider.
Operational Efficiency
Coming from an operational background, he has implemented a digital strategy and national policies to bring greater efficiencies to his business.

Media Appearances

Daniel has no verified media appearances

Work History

11-2016
Managing Director at CoSell Commercial Refrigeration
6-2012 - 11-2016
Managing Director at Self-employed
10-2002 - 6-2011
Head Of Operations at Asset Value Investors

Education

Bachelor's degree from Massey University - Te Kunenga ki Pūrehuroa

More Information

Social Presence :

Prographics :

Exp : 22 Location : Auckland Metropolitan Area, New Zealand Job Level : Mid-senior Designation : Managing Director at CoSell Commercial Refrigeration
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Daniel

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Daniel take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Daniel

Personality Compatibility


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