Daniel Vogler is the Vice President of Marketing at WMF, bringing extensive experience from leadership roles at global consumer goods companies like Kao, Henkel, and Procter & Gamble. He holds a Licentiate degree from the University of St. Gallen and specializes in building premium, emotional brands for international markets.
He values maintaining strong professional connections, demonstrated by his active participation in alumni networks such as the one for former P&G colleagues. His career reflects a deep focus on brand management and international business development across diverse sectors.
Unique fact: Daniel has transitioned his marketing expertise from leading global beauty and hair care brands like Syoss and John Frieda to the premium kitchenware industry with WMF.
Daniel Vogler
Vice President Marketing at WMF
Frankfurt/Rhein-Main, Germany
Overview
Topics They Care About
Emotional Branding
He focuses on making brands more emotional and accessible, aiming to create "shared moments of pleasure" for consumers, as seen in recent WMF campaigns.
Premium Brand Strategy
His current role at WMF and previous experience with high-end brands demonstrate a focus on marketing strategies for the premium consumer segment.
Global Marketing
His career includes international and global marketing director roles at Henkel and Kao, managing major brands across different regions.
Media Appearances
Daniel has no verified media appearances
Work History
10-2022
Vice President Marketing at WMF
11-2009 - 9-2022
Global Marketing Director at Kao Corporation
8-2013 - 7-2016
Business Unit Director at Molton Brown
1-2008 - 12-2008
International Marketing Director at Henkel
1-2006 - 12-2007
Marketing Manager at Danone Dairy
Education
1991 - 1997
Licentiate degree from University of St.Gallen
More Information
Social Presence :
Prographics :
Exp : 12
Location : Frankfurt/Rhein-Main, Germany
Job Level : Senior
Designation : Vice President Marketing at WMF
