Daniel Vogler in

Daniel Vogler

Vice President Marketing at WMF
📍 Frankfurt/Rhein-Main, Germany

Daniel Vogler is the Vice President of Marketing at WMF, bringing extensive experience from leadership roles at global consumer goods companies like Kao, Henkel, and Procter & Gamble. He holds a Licentiate degree from the University of St. Gallen and specializes in building premium, emotional brands for international markets.

He values maintaining strong professional connections, demonstrated by his active participation in alumni networks such as the one for former P&G colleagues. His career reflects a deep focus on brand management and international business development across diverse sectors.

Unique fact: Daniel has transitioned his marketing expertise from leading global beauty and hair care brands like Syoss and John Frieda to the premium kitchenware industry with WMF.

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Experience
12 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Frankfurt/Rhein-Main, Germany
Personality Overview
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Priorities

Topics Daniel cares about

Emotional Branding
He focuses on making brands more emotional and accessible, aiming to create "shared moments of pleasure" for consumers, as seen in recent WMF campaigns.
Premium Brand Strategy
His current role at WMF and previous experience with high-end brands demonstrate a focus on marketing strategies for the premium consumer segment.
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Career

Work history

10-2022
Vice President Marketing
WMF
11-2009 - 9-2022
Global Marketing Director
Kao Corporation
8-2013 - 7-2016
Business Unit Director
Molton Brown
1-2008 - 12-2008
International Marketing Director
Henkel
1-2006 - 12-2007
Marketing Manager
Danone Dairy
In the press

Media appearances

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Education
1991 - 1997
Licentiate degree
University of St.Gallen
Social presence
in

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