Daniela Chiari Borrero
Login to view DISC.Daniela Chiari Borrero is a marketing leader at the cryptocurrency platform Bitso, where she spearheads brand strategy and major rebranding initiatives. An award-winning professional with a Gold Effie, she has over eight years of experience in 360-degree campaigns. She holds a postgraduate degree in Strategic Marketing Management.
Passionate about storytelling and human-centered design, Daniela emphasizes the importance of putting people at the center of all business decisions. This philosophy is complemented by an academic interest in the intersection of digital marketing and the fashion industry, exploring how technology shapes consumer trends.
She was a featured guest on the Frow Coolture podcast, where she discussed the findings of Bitsos report on the cryptocurrency landscape in Latin America.
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