Daniela Chiari Borrero

Sharpshooter
DISC Type : CD

Brand Marketing Manager at Bitso

Bogotá D.C. Metropolitan Area, Colombia

Overview

Daniela Chiari Borrero is a marketing leader at the cryptocurrency platform Bitso, where she spearheads brand strategy and major rebranding initiatives. An award-winning professional with a Gold Effie, she has over eight years of experience in 360-degree campaigns. She holds a postgraduate degree in Strategic Marketing Management.

Passionate about storytelling and human-centered design, Daniela emphasizes the importance of putting people at the center of all business decisions. This philosophy is complemented by an academic interest in the intersection of digital marketing and the fashion industry, exploring how technology shapes consumer trends.

She was a featured guest on the Frow Coolture podcast, where she discussed the findings of Bitsos report on the cryptocurrency landscape in Latin America.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Cryptocurrency Adoption
As a public voice for Bitso, she discusses the crypto landscape in Latin America, focusing on real-world use cases and market trends to drive adoption.
Brand Storytelling
Leads major rebranding projects, focusing on evolving the company's narrative from a crypto exchange to a broader investment platform, as detailed in her P&M magazine interview.
Human-Centered Strategy
A core professional belief, she advocates for "putting people in the center of the decisions" and holds a certification in UX Customer Design and Research.

Media Appearances

#101 Daniela Chiari, Gerente de Marketing de Bitso en Colombia. Featured in Apple Podcasts (Frow Coolture)

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#109 Daniela Chiari, Gerente de Marketing en Bitso Colombia – ¿Qué .... Featured in Apple Podcasts (Frow Coolture)

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“El dinero siempre está en movimiento, y Bitso también”: el nuevo rostro de la fintech latinoamericana. Featured in Revista PYME

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Work History

9-2022
Brand Marketing Manager at Bitso
5-2020 - 9-2022
Channel Marketing Manager at vivo
3-2017 - 9-2019
Marketing Specialist at Grupo Aval
9-2015 - 8-2016
Marketing Account Executive at Sistole
4-2014 - 9-2015
Chief Account at Rocket Marketing Lowe SSP3

Education

2014 - 2016
Especialista en Gerencia de Mercadeo from Politécnico Grancolombiano
2010 - 2014
Advertising Program from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : Middle Designation : Brand Marketing Manager at Bitso
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniela

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • They can take decisions very fast if you manage to convince them.
  • Can Daniela take some risk or not?

  • The risks don’t matter much to them.

You And Daniela

Personality Compatibility


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