Daniela Demetrio Borges

Critic
DISC Type : C

Engineering Manager at Neon

São Paulo, São Paulo, Brazil

Overview

Daniela is an Engineering Manager with over 17 years of experience in the technology and financial services sectors, focused on modernizing architectures and strengthening engineering organizations. With an MBA from FGV and an AWS certification, she leads teams and develops leaders to achieve sustainable, high-quality results.

She appears to be a supportive mentor, who is passionate about helping others transition into the technology field. Daniela has publicly championed her sister-in-laws career change, showcasing a personal commitment to creating opportunities for new talent and fostering growth within the tech community.

She creatively describes her career journey in financial institutions by their brand colors: starting with orange (Itaú), moving to green (Creditas), and now blue (Neon).

Personality Overview

ROI Driven

Information Seeker

Negotiator

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Engineering Leadership
Her focus is on leading both teams and other leaders, aiming to build healthy, high-performing engineering organizations with strong practices and autonomy.
FinTech Modernization
Her career at Neon, Creditas, and Itaú involves leading platform migrations, re-architecting core credit journeys, and modernizing legacy mainframe systems.
Developer Experience
She has highlighted the significant impact that focused developer experience initiatives, like hackathons, can have on team productivity and the quality of future deliverables.

Media Appearances

Daniela has no verified media appearances

Work History

1-2026
Engineering Manager at Neon
11-2023 - 1-2026
Engineering Manager at Creditas
6-2021 - 11-2023
Engineering Lead at Creditas
8-2020 - 6-2021
Software Engineer Chapter Lead at Itaú Unibanco
6-2016 - 8-2020
IT Portfolio Lead at Itaú Unibanco

Education

2014 - 2014
EDUCAÇÃO CONTINUADA from FGV - Fundação Getulio Vargas
2011 - 2013
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Engineering Manager at Neon
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniela

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daniela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daniela

Personality Compatibility


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