Gabriel Ribas in

Gabriel Ribas

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Sócio e Group Product Manager | Collections at Neon
📍 São Paulo, São Paulo, Brazil

Gabriel is a results-focused Group Product Manager and Partner at Neon, where he has been a core member since its early stages in 2016. A graduate of FGV, he has progressed through various product roles, contributing significantly to the companys growth into a unicorn.

Deeply passionate about entrepreneurship, Gabriel applies this mindset both professionally and personally. His interest in innovation extends to the sports industry, where he was recognized in a national entrepreneurship competition during his studies. He is described by others as a practical, results-oriented mentor.

Unique fact: Gabriel recalls that Neons first-ever cards featured a hidden unicorn, visible only under black light, symbolizing the companys ambitious dream from the start.

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Experience
11 Years
Current Role
Sócio e Group Product Manager | Collections
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Gabriel cares about

Startup Growth
He has been with Neon since its founding team in 2016 and has actively participated in its journey to becoming a unicorn, showing a deep interest in scaling businesses.
Fintech for SMBs
His experience includes managing products for SMBs/MEI and celebrating the union between Neon and MEI Fácil, focusing on serving small and medium-sized businesses.
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Career

Work history

8-2025
Sócio e Group Product Manager | Collections
Neon
2-2022
Limited Partner
SaaSholic
7-2021 - 8-2025
Sócio e Staff Product Manager | Cards, Consignado e FGTS
Neon
7-2019 - 6-2021
Sócio e Product Manager | BAAS, SMB/MEI e Onboarding
Neon
12-2017 - 6-2019
Analista em Comercial & Novos Negócios B2B
Neon
In the press

Media appearances

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Education
2013 - 2017
Bachelor of Business Administration - BBA
FGV - Fundação Getulio Vargas
2016 - 2016
Business & Economics
Sciences Po
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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