Gabriel Ribas

Critic
DISC Type : C

Sócio e Group Product Manager | Collections at Neon

São Paulo, São Paulo, Brazil

Overview

Gabriel is a results-focused Group Product Manager and Partner at Neon, where he has been a core member since its early stages in 2016. A graduate of FGV, he has progressed through various product roles, contributing significantly to the companys growth into a unicorn.

Deeply passionate about entrepreneurship, Gabriel applies this mindset both professionally and personally. His interest in innovation extends to the sports industry, where he was recognized in a national entrepreneurship competition during his studies. He is described by others as a practical, results-oriented mentor.

Unique fact: Gabriel recalls that Neons first-ever cards featured a hidden unicorn, visible only under black light, symbolizing the companys ambitious dream from the start.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Startup Growth
He has been with Neon since its founding team in 2016 and has actively participated in its journey to becoming a unicorn, showing a deep interest in scaling businesses.
Fintech for SMBs
His experience includes managing products for SMBs/MEI and celebrating the union between Neon and MEI Fácil, focusing on serving small and medium-sized businesses.
Credit & Collections
His most recent roles as Group and Staff Product Manager have been focused on Cards, Lending (Consignado), and Collections, indicating expertise in credit lifecycle management.

Media Appearances

Gabriel has no verified media appearances

Work History

8-2025
Sócio e Group Product Manager | Collections at Neon
2-2022
Limited Partner at SaaSholic
7-2021 - 8-2025
Sócio e Staff Product Manager | Cards, Consignado e FGTS at Neon
7-2019 - 6-2021
Sócio e Product Manager | BAAS, SMB/MEI e Onboarding at Neon
12-2017 - 6-2019
Analista em Comercial & Novos Negócios B2B at Neon

Education

2013 - 2017
Bachelor of Business Administration - BBA from FGV - Fundação Getulio Vargas
2016 - 2016
Business & Economics from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Sócio e Group Product Manager | Collections at Neon
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Insights For Selling To Gabriel

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Gabriel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Gabriel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gabriel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gabriel

Personality Compatibility


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