Vishesh Goel

Questioner
DISC Type : c

Digital & Campaign Strategy at Aam Aadmi Party

Delhi, India

Overview

Vishesh is a digital and campaign strategist for the Aam Aadmi Party, leveraging a decade of experience building brands in both politics and e-commerce. He holds an MBA from Liverpool John Moores University and is described by colleagues as a creative, data-driven, and collaborative leader who excels at scaling operations.

His entrepreneurial ventures reveal a passion for solving personal pain points, such as co-founding a fitness platform to combat gym boredom. He has a strong pulse on youth culture, having built brands around pop culture, anime, and memes. His preferred travel destinations include London and Leh Ladakh.

Unique fact: Vishesh embarked on his entrepreneurial journey at age 18, launching one of his first e-commerce ventures while still in school.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Political Campaigning
Currently leads digital strategy for the Aam Aadmi Party, focusing on influencer networks, ad growth, and youth outreach for voter engagement.
D2C Brand Scaling
Has extensive experience building e-commerce brands from the ground up, scaling them to manage over 500-1000 daily orders on platforms like Amazon.
Performance Marketing
Shares deep, practical knowledge on structuring Meta Ad accounts for consistent results, highlighting his hands-on expertise in paid social advertising.

Media Appearances

Vishesh has no verified media appearances

Work History

3-2022
Digital & Campaign Strategy at Aam Aadmi Party
5-2013
Founder at VGmaniaz Retails
4-2020 - 2-2022
Head of Marketing & Operations – Zanaash (now ThatRomeo) at Zanaash
9-2018 - 1-2020
Founder at Oyeswag
2-2015 - 12-2018
Co-Founder at Typical Indian

Education

2020 - 2022
Master of Business Administration - MBA from Liverpool John Moores University
2012 - 2015
Physical Sciences from Modern internation school

More Information

Social Presence :

Prographics :

Exp : 12 Location : Delhi, India Job Level : Leadership Designation : Digital & Campaign Strategy at Aam Aadmi Party
URL has been copied!

Insights For Selling To Vishesh

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vishesh is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vishesh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vishesh move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vishesh take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vishesh

Personality Compatibility


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