Daniella Genas MA. MBA

Initiator
DISC Type : Di

Founder and Business Growth Strategist at Be the Boss International

West Midlands, England, United Kingdom

Overview

Daniella Genas is a multi-award-winning business growth strategist and the Founder of Be The Boss International. An Aston Business School MBA graduate, she specializes in helping ambitious entrepreneurs build scalable and sustainable businesses using her proprietary VISSA™ Framework. People often describe her as relatable, knowledgeable, and a powerful guide for founders.

Daniella is a mother who built and sold her first business while navigating new motherhood and a family crisis. This experience fuels her passion for creating better work-life balance. In her personal time, she enjoys watching "Grand Designs, " appreciating the courage and commitment required to bring a bold vision to life.

She is a TEDx speaker whose talk, "Beyond the Vision Board, " challenges conventional approaches to goal setting and success.

Personality Overview

Risk-Accepting

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Founder Mentorship
Helps entrepreneurs shift from day-to-day operators to strategic CEOs, focusing on building sustainable systems and structures within their companies.
Strategic Growth
Creator of the VISSA™ (Vision, Innovation, Strategy, Systems, Accountability) framework to help businesses scale, often achieving 6-figure growth for clients.
Female Entrepreneurship
Her company was born from her MBA research on the unique challenges women face in business and she is passionate about empowering female founders.

Media Appearances

Inspirational Woman: Daniella Genas | Founder of Be the Boss International. Featured in We Are Tech Women

See Now

Work History

1-2020
Founder and Business Growth Strategist at Be the Boss International
8-2022
Vice Chair Board of Directors at Ethical Equity
1-2009
Motivational Speaker at Freelance
4-2018 - 11-2021
Senior Innovation & Growth Specialist at Innovate UK Edge
1-2014 - 1-2016
Visiting Industrial Fellow at Aston Business School

Education

2015 - 2018
Master of Business Administration (MBA) from Aston Business School
2015 - 2016
PG Cert from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 14 Location : West Midlands, England, United Kingdom Job Level : Leadership Designation : Founder and Business Growth Strategist at Be the Boss International
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Insights For Selling To Daniella

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniella is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Daniella

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Daniella move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Daniella take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Daniella

Personality Compatibility


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