Mac Sandefur

Examiner
DISC Type : sc

Co-Founder & CMO at Distribution & Associates LLC (DNA)

Westlake Village, California, United States

Overview

Mac Sandefur is the Co-Founder and CMO of DNA, where he specializes in digital strategy and media investment, transforming viral content into revenue. Described by peers as creative and effective, he leverages his experience building massive social networks to drive growth. He holds a Bachelor of Science from the University of Southern California.

Outside of his entrepreneurial ventures, Mac is a father to four daughters. He explores his creative side by hosting the "AFK with Mac" podcast, a personal project he started in 2018. His passion for marketing began by combining it with his love for streetwear culture in his first role out of college.

As an early entrant into the meme economy, he built one of the largest privately owned Facebook networks.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Content Monetization
His work at DNA focuses on building content factories that turn viral trends and memes into profitable revenue streams for global companies.
Performance Media Buying
He is actively hiring experienced performance media buyers, indicating a current focus on sophisticated paid media strategies and attribution on platforms like Meta.
Entrepreneurship
He has a history of building ventures from the ground up, having founded Undead Ventures and co-founded his current company, DNA.

Media Appearances

Mac has no verified media appearances

Work History

1-2021
Co-Founder & CMO at Distribution & Associates LLC (DNA)
3-2018
Podcaster at AFK with Mac
12-2015
Advisor at Mammoth Distribution
1-2014
Founder at Undead Ventures
8-2013 - 1-2015
Editor In Chief at The Hundreds

Education

Bachelor of Science from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 12 Location : Westlake Village, California, United States Job Level : Leadership Designation : Co-Founder & CMO at Distribution & Associates LLC (DNA)
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Insights For Selling To Mac

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mac is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Mac

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Mac move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Mac take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Mac

Personality Compatibility


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