Daniella McBride

Energizer
DISC Type : I

Founder & Chief Partnership Strategist at Cr8tify

Los Angeles, California, United States

Overview

Daniella McBride is the Founder and CEO of Cr8tify Agency, leveraging over a decade of experience in talent negotiations and brand development. Specializing in the CPG sector, she connects brands with influential creators and celebrities to forge high-impact partnerships. She holds a Bachelors degree from California State University, Long Beach.

Outside of her agency, Daniella is deeply engaged in the CPG and creator communities, frequently attending industry events and networking functions. She values building genuine connections and has expressed how these interactions personally and professionally fulfill her. She also shows an interest in mentoring emerging talent within the creator economy.

She has a rare dual perspective in her industry, having worked behind the camera in TV casting and in front of it as a contestant on "The Bachelor" franchise.

Personality Overview

Big Picture Person

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Creator Economy
Her career is dedicated to the creator space, from discovering talent at Fullscreen to now leading a creator-focused partnership agency, Cr8tify.
CPG Brand Growth
Her agency's primary focus is helping CPG brands scale through strategic talent sourcing, collaborations, and partnerships that drive cultural impact and distribution.
Authentic Partnerships
She emphasizes creating genuine, long-term collaborations between brands, creators, and celebrities rather than just transactional endorsement campaigns.

Media Appearances

Community Highlights: Meet Daniella McBride of CR8TIFY. Featured in VoyageLA

See Now

Work History

1-2025
Founder & Chief Partnership Strategist at Cr8tify
3-2023 - 1-2025
Head of Creator & Partnerships at CreatorForce
4-2020 - 2-2023
Vice President, Talent & Partnerships at Twila True Collaborations
8-2018 - 3-2020
Director of Talent at Twila True Collaborations
8-2020 - 1-2023
Vice President,Talent & Partnerships at Volume Ventures, LLC

Education

Bachelor's degree from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder & Chief Partnership Strategist at Cr8tify
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Insights For Selling To Daniella

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniella is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Daniella

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Daniella move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Daniella take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Daniella

Personality Compatibility


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