Daniella McBride
Energizer · DISC type IDaniella McBride is the Founder and CEO of Cr8tify Agency, leveraging over a decade of experience in talent negotiations and brand development. Specializing in the CPG sector, she connects brands with influential creators and celebrities to forge high-impact partnerships. She holds a Bachelors degree from California State University, Long Beach.
Outside of her agency, Daniella is deeply engaged in the CPG and creator communities, frequently attending industry events and networking functions. She values building genuine connections and has expressed how these interactions personally and professionally fulfill her. She also shows an interest in mentoring emerging talent within the creator economy.
She has a rare dual perspective in her industry, having worked behind the camera in TV casting and in front of it as a contestant on "The Bachelor" franchise.
Read the full overview →How Daniella shows up
They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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