Danielle Hobson

Energizer
DISC Type : I

VP of Events, Krannert Graduate Marketing Association at Purdue University Daniels School of Business

Seattle, Washington, United States

Overview

Danielle is a Creator Marketing Account Executive at Zeno Group, where she leverages skills in content creation and campaign management. She is pursuing a Master’s in Marketing at Purdue University, focusing on AI-driven analytics and brand management, and served as VP of Events for the Krannert Graduate Marketing Association.

Her personal passions are deeply rooted in creativity and exploration. She enjoys photography, design projects, and traveling, and finds purpose in helping other creatives on their journeys. This aligns with her professional expertise in video production, editing, and graphic design using the Adobe Creative Suite.

In a 35-hour competition, she co-developed a campaign to gamify philanthropy, imagining a partnership with artist Tyler, The Creator to save music education.

Personality Overview

Informal

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Creator Marketing
Her current role at Zeno Group involves creator identification, campaign monitoring, and performance tracking, putting her at the forefront of the creator economy.
Evidence-Based Creativity
She authored a blog post titled "Evidence-Based Creativity" for Purdue's Daniels School of Business, indicating a focus on blending data with creative strategy.
Brand Communities
A Purdue marketing article highlights her connection to a project focused on "Turning Ziploc into a brand community, " showing her interest in fostering consumer loyalty.

Media Appearances

Evidence Based Creativity: 3 Questions for Danielle Hobson on Brand Management. Featured in Purdue Business (Krannert Graduate Marketing Association, Purdue University Daniels School of Business)

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Work History

10-2025
VP of Events, Krannert Graduate Marketing Association at Purdue University Daniels School of Business
8-2025
Creator Marketing AE at Zeno Group
11-2024 - 8-2025
Content Creator at Zeno Group
1-2023 - 11-2024
New Business Coordinator at Zeno Group
1-2022 - 1-2023
Assistant Account Executive, New Business at Zeno Group

Education

8-2025 - 8-2026
Master's degree from Purdue University Daniels School of Business
2018 - 2020
Public relations and strategic communications from Purdue University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Seattle, Washington, United States Job Level : Senior Designation : VP of Events, Krannert Graduate Marketing Association at Purdue University Daniels School of Business
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Danielle

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Danielle take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Danielle

Personality Compatibility


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