Danielle Hobson in

Danielle Hobson

Energizer · DISC type I
VP of Events, Krannert Graduate Marketing Association at Purdue University Daniels School of Business
📍 Seattle, Washington, United States

Danielle is a Creator Marketing Account Executive at Zeno Group, where she leverages skills in content creation and campaign management. She is pursuing a Master’s in Marketing at Purdue University, focusing on AI-driven analytics and brand management, and served as VP of Events for the Krannert Graduate Marketing Association.

Her personal passions are deeply rooted in creativity and exploration. She enjoys photography, design projects, and traveling, and finds purpose in helping other creatives on their journeys. This aligns with her professional expertise in video production, editing, and graphic design using the Adobe Creative Suite.

In a 35-hour competition, she co-developed a campaign to gamify philanthropy, imagining a partnership with artist Tyler, The Creator to save music education.

Read the full overview →
Experience
6 Years
Current Role
VP of Events, Krannert Graduate Marketing Association
Job Level
Senior
Location
Seattle, Washington, United States
Personality Overview

How Danielle shows up

Informal
Imaginative
Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Danielle cares about

Creator Marketing
Her current role at Zeno Group involves creator identification, campaign monitoring, and performance tracking, putting her at the forefront of the creator economy.
Evidence-Based Creativity
She authored a blog post titled "Evidence-Based Creativity" for Purdue's Daniels School of Business, indicating a focus on blending data with creative strategy.
+6 more topics Login to view topics
Career

Work history

10-2025
VP of Events, Krannert Graduate Marketing Association
Purdue University Daniels School of Business
8-2025
Creator Marketing AE
Zeno Group
11-2024 - 8-2025
Content Creator
Zeno Group
1-2023 - 11-2024
New Business Coordinator
Zeno Group
1-2022 - 1-2023
Assistant Account Executive, New Business
Zeno Group
In the press

Media appearances

Evidence Based Creativity: 3 Questions for Danielle Hobson on Brand Management. Featured in Purdue Business (Krannert Graduate Marketing Association, Purdue University Daniels School of Business)
See now
Education
8-2025 - 8-2026
Master's degree
Purdue University Daniels School of Business
2018 - 2020
Public relations and strategic communications
Purdue University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Danielle. Free, 10 seconds.