Danielle McMurray

Questioner
DISC Type : c

VP, Marketing at AARP Media Advertising Network

New York City Metropolitan Area, United States

Overview

Danielle has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Danielle has no verified topics they care about

Media Appearances

Danielle has no verified media appearances

Work History

9-2021
VP, Marketing at AARP Media Advertising Network
9-2015
Media Sales Development Director at AARP
1-2013 - 8-2015
Director of Marketing Solutions at Livingly Media
8-2010 - 10-2012
Integrated Marketing & Special Projects Director at Conde Nast/Fairchild Fashion Group
10-2006 - 3-2011
Creative Services Director. Fairchild Fashion Group at Conde Nast/WWD, DNR and Footwear News

Education

10-2025 - 5-2026
Executive Leadership Program from University of Virginia Darden School of Business
1992 - 1996
BA from Colgate University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP, Marketing at AARP Media Advertising Network
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Danielle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Danielle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Danielle

Personality Compatibility


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