Danielle McPherson in

Danielle McPherson

Questioner · DISC type c
Sr. Manager, Global Media Strategy & Planning at Coach
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Sr. Manager, Global Media Strategy & Planning
Job Level
Middle
Location
New York, New York, United States
Personality Overview

How Danielle shows up

Price-Sensitive
Value Seeker
Systematic

It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Priorities

Topics Danielle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2025
Sr. Manager, Global Media Strategy & Planning
Coach
1-2025 - 12-2025
VP, Consumer Social Media
Citi
4-2023 - 1-2025
AVP, Global Media
Citi
11-2022 - 4-2023
Senior Strategy Manager
Croud
6-2021 - 11-2022
Strategy Manager
Croud
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor's degree
University of Tampa
Marketing
Bond University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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