Danielle Norton

Go-getter
DISC Type : d

Enterprise Account Executive at Braintrust

San Francisco Bay Area, United States

Overview

Danielle is a competitive sales professional with over 10 years of SaaS experience, currently focused on LLM Evals and AI Observability at Braintrust. A University of Southern California graduate, she has achieved Presidents Club status. Colleagues describe her as positive, creative, and possessing a problem-solving ability that makes her a perfect team member.

As an avid outdoor and travel enthusiast, Danielle has lived in Australia and Finland and journeyed across 20 countries. This global experience fuels her side passion for photography, where she captures her adventures and hosts her favorite works on a personal photography website, highlighting her creative talents outside of her tech career.

She is described by a colleague as "the female Ted Lasso of SaaS sales" due to her infectious positive attitude.

Personality Overview

Self-Confident

Challenger

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

LLM Evaluation
Her current role and recent professional posts are centered around LLM Evals, prompt engineering, model comparison, and AI observability for shipping AI in production.
SaaS Sales
She has over a decade of experience in SaaS sales, with a track record that includes achieving President's Club at multiple companies.
Travel Photography
Maintains a personal photography website showcasing her travels, has lived in Australia and Finland, and has journeyed through 20 countries.

Media Appearances

Danielle has no verified media appearances

Work History

11-2025
Enterprise Account Executive at Braintrust
2-2025 - 11-2025
Enterprise Account Executive at dbt Labs
10-2022 - 2-2025
Commercial Account Executive at dbt Labs
5-2022 - 10-2022
World Traveller at Independent
6-2020 - 5-2022
Senior Account Executive at Employment Hero

Education

2012 - 2016
Bachelor of Business Administration; Bachelor of Cinematic Arts and Film from University of Southern California
2015 - 2015
Helsinki from Aalto University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Enterprise Account Executive at Braintrust
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Danielle

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Danielle take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Danielle

Personality Compatibility


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