Danielle Snyder

Organizer
DISC Type : Sd

Chief Executive Officer at DANNIJOPRO

San Francisco Bay Area, United States

Overview

Danielle Snyder is the Co-Founder and Creative Director of the luxury fashion brand DANNIJO, which she runs with her sister. A Vanderbilt University alumna, she also serves as CEO of Boxerina Consulting and DANNIJOPRO, an officially licensed NBA merchandise line. She is a recognized trailblazer in experiential marketing and digital brand strategy.

Outside of her professional roles, she is passionate about philanthropy and female empowerment, often creating partnerships to support causes she believes in. Her creative work is heavily influenced by travel and her family background. She is a mother and often speaks about balancing entrepreneurship with family life.

She and her sister started their business by creating a small jewelry collection for a local boutique, which sold out on the first day.

Personality Overview

Strong-minded

Somewhat Formal

Pleasant

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Female Entrepreneurship
Co-founded and scaled the successful fashion label DANNIJO alongside her sister, frequently sharing insights about their journey as female founders.
Philanthropic Partnerships
Actively engages in cause-based marketing, including a collection with the Mamba & Mambacita Foundation where 100% of proceeds were donated.
Experiential Marketing
Known for developing out-of-the-box brand partnerships, such as a collaboration with the American Ballet Theatre to create unique consumer experiences.

Media Appearances

How to Be Authentic Storytellers, with Danielle Snyder and Jodie Snyder‑Morel of Dannijo. Featured in Spotify

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Danielle Snyder, DanniJoPro, take NBA fashion world by storm – KTVU | Jaro. Featured in Jaro (jarouk.com)

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How 2 Sisters Turned Handmade Jewelry Into A Cult‑Fave (Dannijo Founders Video). Featured in Refinery29

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Work History

2-2025
Chief Executive Officer at DANNIJOPRO
3-2020
CEO Boxerina Consulting at Boxerina Consulting
9-2007
Creative Director/Co-Founder at DANNIJO

Education

2003 - 2007
BS from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at DANNIJOPRO
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Danielle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Danielle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Danielle

Personality Compatibility


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