Danielle Snyder in

Danielle Snyder

Organizer · DISC type Sd
Chief Executive Officer at DANNIJOPRO
📍 San Francisco Bay Area, United States

Danielle Snyder is the Co-Founder and Creative Director of the luxury fashion brand DANNIJO, which she runs with her sister. A Vanderbilt University alumna, she also serves as CEO of Boxerina Consulting and DANNIJOPRO, an officially licensed NBA merchandise line. She is a recognized trailblazer in experiential marketing and digital brand strategy.

Outside of her professional roles, she is passionate about philanthropy and female empowerment, often creating partnerships to support causes she believes in. Her creative work is heavily influenced by travel and her family background. She is a mother and often speaks about balancing entrepreneurship with family life.

She and her sister started their business by creating a small jewelry collection for a local boutique, which sold out on the first day.

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Experience
18 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Danielle shows up

Strong-minded
Somewhat Formal
Pleasant

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Danielle cares about

Female Entrepreneurship
Co-founded and scaled the successful fashion label DANNIJO alongside her sister, frequently sharing insights about their journey as female founders.
Philanthropic Partnerships
Actively engages in cause-based marketing, including a collection with the Mamba & Mambacita Foundation where 100% of proceeds were donated.
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Career

Work history

2-2025
Chief Executive Officer
DANNIJOPRO
3-2020
CEO Boxerina Consulting
Boxerina Consulting
9-2007
Creative Director/Co-Founder
DANNIJO
In the press

Media appearances

How to Be Authentic Storytellers, with Danielle Snyder and Jodie Snyder‑Morel of Dannijo. Featured in Spotify
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Danielle Snyder, DanniJoPro, take NBA fashion world by storm – KTVU | Jaro. Featured in Jaro (jarouk.com)
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Education
2003 - 2007
BS
Vanderbilt University
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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