Danny Fontana

Trailblazer
DISC Type : DI

Head of Innovation Communications & Engagement and Technical Writing Lead, Group Technology at Barclays

Manchester Area, United Kingdom

Overview

Danny is an award-winning communication and engagement leader, currently at Barclays, with a history of building high-performing teams in diverse sectors like nuclear energy and education. He holds a BA from The University of Manchester and is described by colleagues as professional, creative, and highly collaborative.

He is a values-driven professional passionate about the benefits of an engaged workforce and the power of in-person human interaction for collective problem-solving. He pursues continuous development, recently completing certifications in team building and resilience.

He has the unique experience of building an entire communications function from the ground up for a large education group.

Personality Overview

Assertive

Charismatic

Informal

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Workforce Engagement
He is passionate about the positive impact of an engaged workforce and has designed multiple engagement strategies to deliver on ambitious transformation plans.
Change Communications
A core part of his expertise, he is sought after for his ability to translate complex business requirements into compelling campaigns that excite employees.
High-Performance Teams
As an award-winning people leader and standout manager, he recently completed a certification in building high-performance teams to further hone his skills.

Media Appearances

Danny has no verified media appearances

Work History

4-2019
Head of Innovation Communications & Engagement and Technical Writing Lead, Group Technology at Barclays
8-2018 - 4-2019
Communication and Engagement consultant at Self-employed
8-2018 - 4-2019
Managing Director at Danny Fontana Communications Ltd
6-2017 - 7-2018
Head of Internal Communication and Engagement, National Nuclear Laboratory at National Nuclear Laboratory
3-2015 - 6-2017
Head of Communications at LTE group

Education

1999 - 2002
BA from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 20 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Head of Innovation Communications & Engagement and Technical Writing Lead, Group Technology at Barclays
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Insights For Selling To Danny

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danny is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Danny

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Danny move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Danny take some risk or not?

  • They can take risks if necessary.

You And Danny

Personality Compatibility


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