Lewis Cleland in

Lewis Cleland

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Customer Journey Transformation Lead at Barclays
📍 London, England, United Kingdom

Lewis is a customer-focused, strategic leader at Barclays, specializing in designing and delivering transformative customer journey improvements. He leverages his expertise in human-centered design and Agile methodologies to enhance customer experience and drive organizational success, holding both LUMA and TOGAF Practitioner accreditations.

Outside of his direct role, Lewis finds creative ways to communicate complex ideas, using analogies from Marvel superheroes and childhood toys. He draws motivation from personal growth principles and speakers, applying quotes from his home gym to reframe business challenges and inspire growth.

He once presented to an audience of approximately 600 people, using Marvel superheroes as a compelling way to explain connected customer experiences.

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Experience
18 Years
Current Role
Customer Journey Transformation Lead
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Lewis shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lewis cares about

Customer Journey Design
Leads customer journey transformation at Barclays, leveraging his LUMA Practitioner certification in human-centered design to solve customer problems and improve experiences.
Agile Transformation
Responsible for embedding agile ways of working at Barclays and holds multiple ICAgile certifications, demonstrating a core focus on modern operational methodologies.
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Career

Work history

9-2023
Customer Journey Transformation Lead
Barclays
4-2019
Vice President
Barclays
4-2019 - 9-2023
Business Design Architect
Barclays
4-2012 - 2017
Senior Service Transformation Manager - Vice President
Barclaycard
10-2009 - 4-2012
Service Transformation and Improvement Manager
Barclaycard
In the press

Media appearances

Barclays harnesses GenAI to deliver world‑class customer service. Featured in Europe Says
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Education
Education details unavailable
Crawley college
Education details unavailable
Sackville Community College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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