Danny Gerritsen

Questioner
DISC Type : c

Head of Digital & IT at Altera

The Hague, South Holland, Netherlands

Overview

As Head of Digital & IT at Altera, Danny Gerritsen leads the companys digital transformation with a focus on AI, data-driven work, and cybersecurity within the real estate sector. His background includes extensive digital consulting at PwC and he holds a Master of Science from TIAS School for Business and Society.

He authored an article on Alteras collaborative AI strategy, emphasizing data sharing to advance the entire real estate sector.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Real Estate
He authored a publication on Altera's collaborative AI strategy, aiming to use technology to advance the entire sector, not just his own company.
Data Standardization
This is a core focus mentioned in his professional headline, indicating its importance in his strategy for the real estate industry.
Digital Transformation
His career at both PwC and Altera has centered on implementing digital strategies to improve business processes and drive innovation.

Media Appearances

Altera Vastgoed welcomes Danny Gerritsen. Featured in Altera (company news)

See Now

Work History

1-2026
Head of Digital & IT at Altera
5-2024 - 1-2026
Digital Manager at Altera
10-2019 - 4-2024
Senior Manager Digital Transformation at PwC Nederland
7-2019 - 6-2023
Treasurer HKV/Ons Eibernest at HKV/Ons Eibernest
6-2017 - 10-2019
Manager Digital Transformation at PwC Nederland

Education

6-2025 - 6-2025
Mastet Challenge Digitale Innovatie from Amsterdam School of Real Estate
2014 - 2017
Master of Science (MSc) from TIAS School for Business and Society

More Information

Social Presence :

Prographics :

Exp : 19 Location : The Hague, South Holland, Netherlands Job Level : Mid-senior Designation : Head of Digital & IT at Altera
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Insights For Selling To Danny

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danny is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Danny

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Danny move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Danny take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Danny

Personality Compatibility


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