Dany Karam

Chief Marketing & Partnerships Officer at Al-Futtaim Group

📍 Dubai, United Arab Emirates

Dany Karam is the Chief Marketing & Partnerships Officer at Al-Futtaim, where he leads the BLUE rewards program. His expertise lies in transforming loyalty programs into comprehensive lifestyle ecosystems, leveraging AI and data for personalization. He focuses on building strategic partnerships across diverse sectors to enhance customer value and engagement.

He is dedicated to creating initiatives with emotional relevance, such as a partnership with IKEA to support growing families. This reflects a commitment to delivering tangible value and building lasting brand affinity beyond simple transactions.

Unique fact: Dany spearheaded an initiative with IKEA to gift cribs to parents in the UAE expecting twins or triplets.

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Experience

15 Years

Current Role

Chief Marketing & Partnerships Officer

Job Level

Leadership

Location

Dubai, United Arab Emirates

Personality Overview

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Priorities

Topics Dany cares about

AI-Driven Loyalty

He frequently speaks on using AI to revolutionize loyalty programs, moving from transactional points to personalized, data-driven lifestyle platforms like BLUE AI.

Strategic Partnerships

His role centers on forging alliances, such as with Emarat and IKEA, to expand the rewards ecosystem and deliver compounded value to members across various sectors.

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Career

Work history

3-2023

Chief Marketing & Partnerships Officer

Al-Futtaim Group

2-2022 - 2-2023

Chief Commercial Officer | Sr. Consultant

Eye Group

9-2020 - 1-2022

VP MARKETING | Sr. Consultant

JA Resorts & Hotels

4-2013 - 8-2020

Founder & Managing Partner

TRAYL

1-2010 - 3-2013

CEO

SAK Media Group

In the press

Media appearances

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Education

Education details unavailable

Université de Montréal

Social presence

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