Dany Karam is the Chief Marketing & Partnerships Officer at Al-Futtaim, where he leads the BLUE rewards program. His expertise lies in transforming loyalty programs into comprehensive lifestyle ecosystems, leveraging AI and data for personalization. He focuses on building strategic partnerships across diverse sectors to enhance customer value and engagement.
He is dedicated to creating initiatives with emotional relevance, such as a partnership with IKEA to support growing families. This reflects a commitment to delivering tangible value and building lasting brand affinity beyond simple transactions.
Unique fact: Dany spearheaded an initiative with IKEA to gift cribs to parents in the UAE expecting twins or triplets.
Dany Karam
Chief Marketing & Partnerships Officer at Al-Futtaim Group
Dubai, United Arab Emirates
Overview
Topics They Care About
AI-Driven Loyalty
He frequently speaks on using AI to revolutionize loyalty programs, moving from transactional points to personalized, data-driven lifestyle platforms like BLUE AI.
Strategic Partnerships
His role centers on forging alliances, such as with Emarat and IKEA, to expand the rewards ecosystem and deliver compounded value to members across various sectors.
Customer Experience
Passionate about creating memorable and valuable experiences, such as the "Scan & Earn" feature, to deepen customer engagement with Al-Futtaim's brands.
Media Appearances
Dany has no verified media appearances
Work History
3-2023
Chief Marketing & Partnerships Officer at Al-Futtaim Group
2-2022 - 2-2023
Chief Commercial Officer | Sr. Consultant at Eye Group
9-2020 - 1-2022
VP MARKETING | Sr. Consultant at JA Resorts & Hotels
4-2013 - 8-2020
Founder & Managing Partner at TRAYL
1-2010 - 3-2013
CEO at SAK Media Group
Education
Education details unavailable from Université de Montréal
More Information
Social Presence :
Prographics :
Exp : 15
Location : Dubai, United Arab Emirates
Job Level : Leadership
Designation : Chief Marketing & Partnerships Officer at Al-Futtaim Group
