Dario Llorente

Captain
DISC Type : DS

Director, LATAM Channel Sales at Adobe

São Paulo, São Paulo, Brazil

Overview

Dario Llorente is the Director of LATAM Channel Sales at Adobe, specializing in digital media and document workflow solutions for Latin American markets. A graduate of Pontificia Universidad Javeriana, he is recognized for his expertise in go-to-market strategy and P&L management. Colleagues describe him as a relentless, creative, and collaborative leader.

Born in Bogotá, Colombia, Dario is passionate about empowering future generations. He actively promotes the adoption of digital content creation tools in schools, from primary to university levels, believing this education opens crucial windows of opportunity for students across Latin America.

He is a firm believer that providing students with digital creation skills is essential for their future success.

Personality Overview

Decisive But Calm

Planner & Achiever

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Tech in Education
Passionately advocates for integrating digital content creation tools into the Latin American education system to create new opportunities for the next generation.
LATAM Channel Strategy
As a core part of his role, he develops and leads indirect sales strategies and partner ecosystems across the diverse markets of Latin America.
Digital Transformation
Focuses on helping customers optimize digital content creation and document workflows, enabling them to achieve a high return on investment.

Media Appearances

Director de Canales LATAM Adobe – Dario Llorente – Glass Breakers Café (Podcast Episode). Featured in Apple Podcasts (Glass Breakers Café)

See Now

Work History

3-2018
Director, LATAM Channel Sales at Adobe
6-2016 - 2-2018
SOLA Channel Sales Director at Infor
3-2015 - 5-2016
LATAM SALES DIRECTOR at Sikur
12-2014 - 3-2015
LATAM CHANNEL SALES MANAGER & ADOBE.COM at Adobe
12-2011 - 12-2014
Latin America Channel Sales Manager at Adobe

Education

1995 - 1997
Marketing Research Specilization from Universidad de Los Andes
1987 - 1992
Bachelor Degree from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director, LATAM Channel Sales at Adobe
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Insights For Selling To Dario

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dario is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dario

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dario move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dario take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dario

Personality Compatibility


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