Darren Grivvell

Cheerleader
DISC Type : Is

Product and Proposition Director at Bupa

Greater Guildford Area, United Kingdom

Overview

Darren Grivvell is a commercially astute Product and Proposition Director at Bupa, with a background as a classically trained FMCG marketer. His career includes Marketing Director roles at The Jockey Club and Nestlé, where he was accountable for P&L and brand health for major brands like Nesquik and Maggi. He holds a Bachelors from the University of Bath.

His career is marked by a unique transition from leading marketing for major food brands to overseeing world-renowned horseracing events like the Grand National and Epsom Derby.

Personality Overview

Vocal & Expressive

Cheerful

Listener

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

FMCG Brand Building
Has extensive experience leading marketing and innovation for major FMCG food brands at Nestlé, Unilever, and Pepsico.
Sports & Event Marketing
As Marketing Director for The Jockey Club, he was responsible for marketing world-renowned events like the Epsom Derby, Cheltenham Festival, and Grand National.
Healthcare Propositions
[Predicted] His current role as Product and Proposition Director at Bupa indicates a focus on developing new products and services in the healthcare sector.

Media Appearances

Darren has no verified media appearances

Work History

12-2025
Product and Proposition Director at Bupa
6-2022 - 9-2025
Marketing Director at The Jockey Club
9-2018 - 6-2022
Marketing Director - Food & Dairy at Nestlé
1-2018 - 9-2018
Marketing Consultant at Self-employed
9-2017 - 12-2017
Head of Comms Strategy and Planning at Three.

Education

1998 - 1999
Master’s Degree from Kingston University
1987 - 1991
Bachelor’s Degree from University of Bath

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Guildford Area, United Kingdom Job Level : Mid-senior Designation : Product and Proposition Director at Bupa
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Darren

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Darren take some risk or not?

  • They are unlikely to take many risks.

You And Darren

Personality Compatibility


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