Darryl Frierson

Commander
DISC Type : D

Director of Demand Generation at GAINS

St Louis, Missouri, United States

Overview

Darryl is the Director of Demand Generation at GAINS, specializing in B2B and B2C marketing strategy, corporate communications, and CRM management. An alumnus of Iowa State University with degrees in Communication and Journalism, he has extensive experience in building and leading marketing efforts across various industries. He also holds a Hootsuite Platform Certification.

Outside of his marketing career, Darryl is a community-focused entrepreneur and content creator. He co-founded FreeTime LLC, an event promotion company that raised over $10, 000 for charities, and is actively involved with the St. Louis University High alumni association. He also founded the SOLC podcast network.

Interesting fact: Darryl celebrated his job at GAINS with a post humorously mimicking Lebron Jamess famous "taking my talents" announcement.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond well to strong and respectful communication.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Demand Generation
This is his primary role and area of expertise at GAINS and previous companies, focusing on integrated campaigns and channel strategy.
Community Engagement
He co-owned a company that facilitated over 150 charity events and is an active alumnus with St. Louis University High, demonstrating a passion for local involvement.
Content Creation
He founded the SOLC podcast network and previously ran an award-winning blog called "From Ashy to Classy, " which was featured in Black Enterprise Magazine.

Media Appearances

Darryl has no verified media appearances

Work History

8-2024
Director of Demand Generation at GAINS
2-2023 - 8-2024
Head of Demand Generation at Lexitas Pharma Services
4-2021 - 3-2023
Senior Marketing Operations and Growth Director at Dwolla
4-2018 - 3-2021
Senior Marketing Manager at Colibri Group
4-2018 - 3-2021
Senior Marketing Manager at Securities Training Corporation

Education

1999 - 2003
Bachelor of Arts (B.A.) from Iowa State University
1999 - 2003
Bachelor of Science (B.S.) from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director of Demand Generation at GAINS
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Insights For Selling To Darryl

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darryl is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Darryl

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Darryl move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Darryl take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Darryl

Personality Compatibility


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