Darryl Walter

Pioneer
DISC Type : DIS

Association Membership and Marketing Consultant at Self-employed

Rehoboth Beach, Delaware, United States

Overview

Darryl is a marketing executive specializing in association growth through innovative membership, conference, and communication strategies. A Kent State University graduate, he has consistently achieved record membership at organizations like SWANA and The Wildlife Society. Colleagues describe him as an innovative, forward-thinking expert with a common-sense approach.

He is passionate about mission-driven organizations, stemming from his early career experience at Special Olympics International. An avid reader, Darryl enjoys discussing books and is always looking for new recommendations from his professional network and friends.

He won a Gold MAXI Award from the Direct Marketing Association of Washington for a holiday direct mail campaign he developed for USA TODAY.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Association Growth
Has a proven track record of increasing membership by over 30% at multiple associations, including SWANA and the American Academy of Actuaries.
Inbound Marketing
He is Inbound Certified and has directed digital strategies using platforms like Hubspot and Feathr to drive member acquisition and engagement.
Mission-Driven Causes
Stated that he "truly believed in the mission" while working at Special Olympics International, highlighting a passion for cause-based work.

Media Appearances

Darryl has no verified media appearances

Work History

4-2022
Association Membership and Marketing Consultant at Self-employed
7-2016 - 4-2023
Director of Membership at The Solid Waste Association of North America (SWANA)
10-2014 - 2-2016
Director of Sales and Fulfillment at Health Affairs
11-2013 - 10-2014
Director of Membership at American Academy of Actuaries
11-2011 - 11-2013
Chief of Staff at The Wildlife Society

Education

BA from Kent State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rehoboth Beach, Delaware, United States Job Level : Mid-senior Designation : Association Membership and Marketing Consultant at Self-employed
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Insights For Selling To Darryl

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darryl is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Darryl

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Darryl move?

  • They are generally fast movers and can take quick decisions
  • Can Darryl take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Darryl

Personality Compatibility


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