Dave Lane

Go-getter
DISC Type : d

Founding Head of Growth at Fella Health

Oswestry, England, United Kingdom

Overview

Dave Lane is an experienced growth marketer and the Founding Head of Growth at Fella Health, a Y Combinator-backed virtual clinic. He specializes in paid media, having managed over $75 million in social ad spend. Colleagues describe him as highly focused, energetic, and knowledgeable. He holds a BSc in Network Administration & Security.

Dave is passionate about all aspects of marketing and growth, constantly seeking to learn and expand his network with individuals who offer diverse viewpoints and shared interests. He actively looks for opportunities to connect and collaborate with others in his field.

He drove 8x company growth at a previous role by significantly increasing their Facebook Return on Ad Spend from 1. 5x to over 4x.

Personality Overview

Self-Confident

Vision Oriented

Challenger

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Paid Media Strategy
As Head of Paid Media, he has managed over $75M in ad spend and frequently discusses challenges and solutions related to platforms like Meta.
Startup Growth
He has a track record of achieving double-digit growth in startups and is currently helping to scale Fella Health profitably.
Demand Generation
His expertise includes building and optimizing demand generation funnels, CRO, and crafting offers that scale.

Media Appearances

Dave has no verified media appearances

Work History

11-2021
Founding Head of Growth at Fella Health
10-2020 - 11-2021
Marketing Director at Musician on a Mission
11-2019 - 10-2020
Head of Performance Marketing at Marisa Peer Method
10-2017 - 11-2019
Digital Marketing Manager at Viessmann
3-2017 - 10-2017
Digital Marketing Specialist at CellPath Ltd

Education

2003 - 2006
BSc (Hons) Network Administration & Security from University of South Wales

More Information

Social Presence :

Prographics :

Exp : N/A Location : Oswestry, England, United Kingdom Job Level : N/A Designation : Founding Head of Growth at Fella Health
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dave

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Dave take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dave

Personality Compatibility


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