Dave Pigeon

Energizer
DISC Type : I

Creative Director | Brand Innovation Lab Canada + LATAM at Amazon

Toronto, Ontario, Canada

Overview

Dave Pigeon is the Creative Director for Amazons Brand Innovation Lab, covering Canada and LATAM. With over 20 years in advertising, he is an award-winning copywriter who has led major rebranding initiatives. People he has worked with describe him as talented, funny, and inspiring.

Outside of his professional work, Dave has a great sense of humor and is described as a fun person to collaborate with. He follows trends in the digital world, showing interest in creative applications of technology like NFTs. He is passionate about mentoring and nurturing young creative talent.

Despite a long and decorated career, hes still humorously bothered by never having won a D&AD pencil award.

Personality Overview

Big Picture Person

Believer

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Creative Mentorship
Considers mentoring talented young creatives to be one of his favorite parts of the job and actively seeks to hire and develop new talent.
Brand Storytelling
As a seasoned copywriter and Creative Director, he focuses on developing big ideas and has experience rebranding major Canadian institutions.
Innovative Advertising
His social feed shows a keen interest in unique and effective advertising campaigns, particularly those that cleverly solve a business or community problem.

Media Appearances

Dave has no verified media appearances

Work History

11-2024
Creative Director | Brand Innovation Lab Canada + LATAM at Amazon
4-2021
Freelance sr. copywriter / creative director at davepigeon.com
5-2018 - 4-2021
Creative Director at The&Partnership
3-2017 - 5-2018
Associate Creative Director at DentsuBos
6-2015 - 3-2017
Associate Creative Director at Havas Worldwide Toronto

Education

2000 - 2002
Advertising from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : N/A Designation : Creative Director | Brand Innovation Lab Canada + LATAM at Amazon
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dave

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dave take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dave

Personality Compatibility


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