David Andrews

Initiator
DISC Type : Di

Vice President Marketing Operations at Mitek Systems

Potomac, Maryland, United States

Overview

David is a strategic marketing leader specializing in B2B technology, with deep expertise in the digital identity and mobile sectors. An alumnus of Stanford University and UC Berkeleys Haas School of Business, he has a proven record of driving significant revenue growth. People who have worked with him describe him as knowledgeable, strategic, and operationally strong.

Outside of his professional life, David has a clear passion for high-performance automobiles. He has been involved with events like the Gold Rush Rally, which brings together owners of exotic and supercars, indicating a strong interest in the automotive world and luxury car culture.

His marketing efforts once accounted for approximately 40% of a companys $235 million in sales.

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Digital Identity Verification
His executive marketing roles at Mitek, Intellicheck, and IdentityMind Global have centered on fraud prevention, biometrics, and identity and access management (IAM) solutions.
B2B Demand Generation
He has a history of building marketing engines from the ground up, successfully increasing sales qualified leads by 10x and doubling revenue at previous companies.
SaaS Product Marketing
Praised for his deep knowledge of the SaaS marketing space, he has led multiple successful product launches and has an interest in innovative SaaS solutions for security.

Media Appearances

David has no verified media appearances

Work History

5-2025
Vice President Marketing Operations at Mitek Systems
6-2023
Start-up Marketing Consultant at Various Companies
1-2021 - 5-2023
Vice President Marketing at Intellicheck: (Nasdaq: IDN)
5-2020 - 12-2020
Vice President Marketing at Acuant
5-2016 - 5-2020
Vice President Marketing at IdentityMind Global

Education

MBA from University of California, Berkeley, Haas School of Business
Bachelor's degree from Stanford University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Potomac, Maryland, United States Job Level : Senior Designation : Vice President Marketing Operations at Mitek Systems
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can David take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And David

Personality Compatibility


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