David Annable

Examiner
DISC Type : sc

Founder and CEO at Franklin Fitch

London, England, United Kingdom

Overview

David Annable is the Founder and CEO of Franklin Fitch, a specialist technology recruitment firm he has built over the last 12+ years. With a background in sales at SThree and Xerox, he is passionate about sustainable growth and people development. He holds a Bachelor of Science from The Manchester Metropolitan University.

Outside of work, David draws leadership inspiration from the discipline of athletes like boxers Katie Taylor and Oleksandr Usyk. He has an interest in the business strategies of major corporations like The Walt Disney Company and focuses on maintaining a growth mindset, which he promotes within his team.

His company, Franklin Fitch, has won numerous accolades, including "Best International Recruitment Agency" at the 2025 Recruiter Awards.

Personality Overview

Unexpressive

Tough To Convince

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Technology Recruitment
As the founder and CEO of Franklin Fitch, this is his core area of expertise, with a special focus on the IT infrastructure market.
Sales Leadership
He lists sales leadership and coaching as key specialities, stemming from his early career in sales and management roles.
Company Culture
He focuses on creating a positive environment, leading his company to win multiple "Best Company to work for" awards. Recommendations frequently highlight his supportive leadership.

Media Appearances

David has no verified media appearances

Work History

8-2011
Founder and CEO at Franklin Fitch
2-2023
Investor at Keepnet Labs
1-2011 - 8-2011
Director at Williams Kent
9-2005 - 12-2010
Recruitment Manager at SThree
8-2001 - 8-2005
Sales Consultant at Xerox

Education

1997 - 2000
Bachelor of Science (B.Sc.) from The Manchester Metropolitan University
1991 - 1996
Education details unavailable from Gravesend Grammar School for Boys

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at Franklin Fitch
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from David

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can David take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And David

Personality Compatibility


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