David Axler

Inquirer
DISC Type : cd

Chief Strategy and Operations Officer at Wave HQ

Toronto, Ontario, Canada

Overview

David Axler is the Chief Strategy Officer at Wave HQ, where he leads strategy for small business banking and accounting solutions. With a career focused on fintech, he has managed various business lines including payroll, payments, and banking. People who have worked with him describe him as a genuine team player with an impressive ability to synthesize information.

David is passionate about empowering small business owners and freelancers, helping them take control of their finances through efficient and accessible tools. He actively discusses the evolving landscape of micro-businesses and supports creative entrepreneurs through initiatives like the Elevate Creatives Fund.

He began his career in tech as a Chief of Staff and now shares his insights from that experience to mentor others in similar roles.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Small Business Empowerment
Passionate about helping small business owners and freelancers succeed by simplifying their finances and removing barriers to business management.
Fintech Innovation
His career at Wave has centered on leading and growing core fintech services, including banking, accounting, payroll, and payments for entrepreneurs.
Creative Entrepreneurship
Actively involved in supporting creative entrepreneurs through initiatives like the Elevate Creatives Fund, which provides financial grants.

Media Appearances

David has no verified media appearances

Work History

1-2023 - 11-2025
Chief Strategy and Operations Officer at Wave HQ
10-2020 - 1-2023
VP/GM- Banking and Books at Wave HQ
5-2019 - 10-2020
VP Strategy & Business Development/GM - Payroll and Payments at Wave HQ
11-2017 - 5-2018
Strategic Advisor at Influitive
9-2016 - 11-2017
Head of Market Expansion / GM at Influitive

Education

2009 - 2011
M.B.A from University of Toronto - Rotman School of Management
2008 - 2008
post-graduate program from University of Toronto - Rotman School of Management

More Information

Social Presence :

Prographics :

Exp : 14 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Chief Strategy and Operations Officer at Wave HQ
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from David

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest decision makers nor the slowest.
  • Can David take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And David

Personality Compatibility


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