David Barraco

Initiator
DISC Type : Di

Channel Marketing at MANN+HUMMEL

Charlotte Metro, United States

Overview

David is a senior strategic marketing executive with over 25 years of experience driving brand engagement and revenue growth across multiple industries. He is adept at leading cross-functional teams and managing substantial budgets to achieve market differentiation and surpass profit objectives. He holds an MBA from the University of Phoenix and a BS from Marist University.

At Yokohama TWS, he successfully drove strategic campaigns across three distinct segments for a $300 million region, developing unique messaging and value propositions for each to achieve aggressive revenue goals.

Personality Overview

Friendly Challenger

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Value Creation
His roles consistently focus on developing specific value propositions based on customer and market data to drive engagement and loyalty for multi-billion dollar organizations.
Brand Strategy
He has led brand marketing initiatives for portfolios of up to 12 distinct brands, driving engagement activities and developing commercialization roadmaps.
Product Commercialization
He has experience developing and executing comprehensive launch plans for new products to ensure successful market entry and adoption.

Media Appearances

David has no verified media appearances

Work History

8-2025
Channel Marketing at MANN+HUMMEL
10-2023 - 2-2025
Director of Marketing at American Tire Distributors
9-2022 - 10-2023
Director of Marketing at Yokohama TWS
7-2019 - 9-2022
Director of Marketing at Wastequip
6-2014 - 1-2019
Director of Marketing Communications at Sealed Air Corporation

Education

MBA from University of Phoenix
BS from Marist University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Charlotte Metro, United States Job Level : N/A Designation : Channel Marketing at MANN+HUMMEL
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can David take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And David

Personality Compatibility


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