David Brenner

Inquirer
DISC Type : cd

Director of Clinical Informatics at Crystal Clinic Orthopaedic Center

North Canton, Ohio, United States

Overview

David is a healthcare executive and licensed RN with over 20 years of experience, currently serving as the Director of Clinical Informatics at Crystal Clinic Orthopaedic Center. He specializes in driving technological advancements, leading complex EHR implementations like Cerner Millennium, and spearheading initiatives in responsible AI governance and workflow optimization across the hospital system.

Based on his writings, David appears to be a deeply reflective individual who values faith, perseverance, and inner strength. He often shares inspirational messages about overcoming challenges, leadership, and the importance of purpose, suggesting these are core principles that guide him both personally and professionally.

Unique fact: He once rescued a critical EHR project that was six months behind schedule, successfully delivering it one month ahead of the original deadline.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Responsible AI Governance
He emphasizes the need for careful governance, human oversight, and educating his organization on the applications of AI in healthcare beyond common tools like ChatGPT.
Ambient Generative AI
He has stated that implementing ambient generative AI for physicians is a key short-term initiative for his team, focusing on a careful, measured rollout.
EHR Customization
He has extensive experience programming and customizing EHRs (Cerner, Athenahealth) to fit the specific needs of specialties like orthopedics, plastics, and pain management.

Media Appearances

David has no verified media appearances

Work History

4-2015
Director of Clinical Informatics at Crystal Clinic Orthopaedic Center
3-2011 - 4-2015
Clinical Systems Analyst Manager at Crystal Clinic Orthopaedic Center
2-2009 - 3-2011
Clinical System Analyst at Crystal Clinic Orthopaedic Center
Epic Implementation Specialist at Cleveland Clinic
Intensive Care RN at Cleveland Clinic Akron General

Education

Strategic Artificial Intelligence from Ashland University
Lean Healthcare from Belmont University - Jack C. Massey College of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : North Canton, Ohio, United States Job Level : Mid-senior Designation : Director of Clinical Informatics at Crystal Clinic Orthopaedic Center
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from David

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision making speed is somewhere in the middle.
  • Can David take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And David

Personality Compatibility


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