David C.

Critic
DISC Type : C

Head of Data & Automation at Urbaser

Greater Madrid Metropolitan Area, Spain

Overview

The Head of Data & Automation at Urbaser, David is responsible for data governance, strategy, and BI projects, aiming to enhance strategic decision-making and operational efficiency. He holds a Master in Global Data Management from OBS Business School.

He is interested in data-driven initiatives, particularly within the context of sustainability and smart city ecosystems.

David actively participates in industry events like Data Driven Day and Data Saturday Madrid, exploring advancements in data intelligence.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Data Governance
As Head of Data & Automation at Urbaser, he oversees data governance and strategy to strengthen decision-making and operational efficiency.
Data & Automation
His role involves leading the Data & Automation department, focusing on data exploitation platforms and automation processes like RPA.
Data & Sustainability
He participated in a panel on "Data and sustainability: the engine of the energy and circular transition" at #DataDrivenDay26.

Media Appearances

David has no verified media appearances

Work History

1-2023
Head of Data & Automation at Urbaser
1-2020 - 1-2023
Jefe Dpto. Desarrollo y Procesos Financieros at Urbaser
9-2014 - 1-2020
Controller Financiero Internacional at Urbaser
6-2011 - 9-2014
Coordinador de zona at Urbaser
3-2005 - 10-2010
Analista y Control de riesgo at Antena 3

Education

10-2024 - 9-2025
Master en Global Data Management from OBS Business School
2009 - 2010
Máster from Universidad Carlos III de Madrid

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Head of Data & Automation at Urbaser
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from David

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can David take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And David

Personality Compatibility


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