David Coughlan

Examiner
DISC Type : cs

Regional Sales Director at BridgeBio

Greater Boston, United States

Overview

David is a Regional Sales Director at BridgeBio, specializing in ATTR and rare diseases for the New England region. His career includes a long tenure at AstraZeneca with progressive leadership roles. He holds a degree in Marketing from Atlantic Technological University.

He consistently posts about building a "winning team, " showing a strong focus on recruitment and leadership.

Personality Overview

Status Quo Seeker

Unexpressive

Overcautious

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Rare Disease Markets
He leads regional sales for ATTR/Rare Disease therapies at BridgeBio, building on his previous director-level experience in the same field at AstraZeneca.
Team Building
His public posts consistently focus on recruitment and the opportunity for skilled individuals to join his "winning team" in New England.
Pharmaceutical Sales
His career demonstrates a clear progression from a hospital pharmaceutical specialist to a regional sales director within the specialty and rare disease sector.

Media Appearances

David has no verified media appearances

Work History

6-2024
Regional Sales Director at BridgeBio
2-2023 - 6-2024
Regional Customer Director, ATTR Rare Disease at AstraZeneca
11-2017 - 1-2023
CV Specialty Executive District Sales Manager at AstraZeneca
4-2015 - 3-2017
Regional Business Operations Manager, Northeast Region, US at AstraZeneca
1-2013 - 3-2015
Executive Hospital Pharmaceutical Specialist, Boston at AstraZeneca

Education

1991 - 1994
Marketing from Atlantic Technological University
Secondary School from St Joseph's Galway, Ireland

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Boston, United States Job Level : Mid-senior Designation : Regional Sales Director at BridgeBio
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from David

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can David take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And David

Personality Compatibility


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