David E.

Critic
DISC Type : C

Group Head of IT at Andrews Sykes Group plc

Birmingham, England, United Kingdom

Overview

David is an IT executive specializing in information security, GRC, and digital transformation for international firms. Holding CISSP and CCSP certifications, he focuses on delivering secure, cost-efficient IT modernization aligned with strategic business goals. He earned his M. Sc. from Birmingham City University.

He is a strong advocate for workplace safety and shows a keen interest in UK technology innovation, particularly developments in autonomous electric vehicles originating from the West Midlands.

Unique fact: He authored his Masters dissertation on the implementation of e-Procurement systems within UK small and medium-sized enterprises.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

IT Governance (GRC)
His headline and experience highlight a specialisation in Governance, Risk, and Compliance (GRC), focusing on delivering robust governance frameworks and ensuring data protection.
Cybersecurity Posture
He holds advanced security certifications (CISSP, CCSP) and has a track record of implementing in-house Security Operations and achieving Cyber Essentials Plus certification.
IT Cost Control
A key strategic highlight and current responsibility is reducing IT costs through rigorous financial control, budget ownership, and supplier management and optimisation.

Media Appearances

David has no verified media appearances

Work History

8-2025
Group Head of IT at Andrews Sykes Group plc
6-2024 - 7-2025
Group Systems Manager at Andrews Sykes Group plc
3-2022 - 6-2024
Global Business Systems Manager at ALTRAD RMD Kwikform
11-2021 - 3-2022
Head of IT at Slick Stitch
1-2018 - 10-2021
Head of IT at The Royal Society for the Prevention of Accidents (RoSPA)

Education

2003 - 2006
M.Sc from Birmingham City University
1991 - 1995
BA (Hons) from University of Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 14 Location : Birmingham, England, United Kingdom Job Level : Mid-senior Designation : Group Head of IT at Andrews Sykes Group plc
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from David

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


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