David Fernández Cuevas

Questioner
DISC Type : c

Head of Finance at Cabify

Greater Madrid Metropolitan Area, Spain

Overview

David Fernández Cuevas is the Head of Finance for Cabify in Spain, bringing a robust background in finance from tech giants like Alibaba. He specializes in strategic planning, operational finance, and data-driven decision-making in fast-paced environments, holding an Executive MBA from EAE Business School.

He has expressed a deep admiration for Chinese culture, noting its blend of resilience and long-term vision as a valuable learning from his time at Alibaba Group. This suggests a personal interest in global cultures and diverse business philosophies.

After gaining experience at global tech giant Alibaba, he returned to Cabify to lead its financial strategy in a core market.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Strategic Finance
His career focuses on translating business activity into data-driven strategic decisions, covering the full financial cycle from controlling to FP&A.
Scaling Operations
He has a proven track record of leading projects that scale operations with efficiency in dynamic, high-growth environments like Cabify and Alibaba.
Tech Industry Finance
His entire documented career has been within global tech companies, indicating a specialized expertise in the financial dynamics of this industry.

Media Appearances

David has no verified media appearances

Work History

7-2025
Head of Finance at Cabify
11-2023 - 7-2025
Finance Manager at Miravia
2-2023 - 11-2023
Senior FP&A and Controlling Specialist at Cabify
10-2021 - 3-2023
FP&A and Controlling Specialist at Cabify
7-2019 - 9-2021
Accounting Supervisor at Cabify

Education

1-2023 - 6-2024
Executive MBA from EAE Business School
2008 - 2013
Administración y Dirección de Empresas from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Head of Finance at Cabify
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And David

Personality Compatibility


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