David Hidalgo A. in

David Hidalgo A.

Examiner · DISC type cs
CEO & Co-Founder Tree Alliance at Tree Alliance
📍 Mexico City, Mexico

David Hidalgo A. is a 30-year veteran of the events industry and the CEO & Co-Founder of Tree Alliance. He is also the President of the PCMA Mexico Chapter and a board member for the Mexican Council for the Meetings Industry (COMIR). He holds a degree from Universidad Nacional Autónoma de México.

He is driven by a passion for events, marketing, and creativity, which he has channeled into his entrepreneurial ventures. David focuses on creating memorable experiences that offer deeper value and foster a sense of community within the industry, viewing events as powerful tools for connection and business growth.

After leading IBTM Americas for Reed Exhibitions for 8 years, he co-founded his own company, Tree Alliance, to create new event brands like Capital Meetings and LOMA.

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Experience
30 Years
Current Role
CEO & Co-Founder Tree Alliance
Job Level
Leadership
Location
Mexico City, Mexico
Personality Overview

How David shows up

Unexpressive
Process Oriented
Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Priorities

Topics David cares about

Event Experiences
His posts emphasize creating "memorable experiences, " citing studies that show how events influence purchasing decisions and build brand loyalty.
Economy of Meaning
He authored a piece for Neurona Magazine on this topic, focusing on how this concept is transforming the events and experiences industry to deliver deeper value.
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Career

Work history

5-2023
CEO & Co-Founder Tree Alliance
Tree Alliance
9-2017 - 5-2023
General Director IBTM Americas
Reed Exhibitions
5-2015 - 5-2023
Show Director ibtm latin america
Reed Exhibitions
5-2015 - 5-2023
Show Director IBTM Americas and Experience by IBTM Americas
Reed Exhibitions
5-2013 - 4-2015
Director General
OCC Yucatán (Oficina de Congresos y Convenciones de Yucatán)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2002
Licenciatura
Universidad Nacional Autónoma de México
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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