David Hidalgo A. is a 30-year veteran of the events industry and the CEO & Co-Founder of Tree Alliance. He is also the President of the PCMA Mexico Chapter and a board member for the Mexican Council for the Meetings Industry (COMIR). He holds a degree from Universidad Nacional Autónoma de México.
He is driven by a passion for events, marketing, and creativity, which he has channeled into his entrepreneurial ventures. David focuses on creating memorable experiences that offer deeper value and foster a sense of community within the industry, viewing events as powerful tools for connection and business growth.
After leading IBTM Americas for Reed Exhibitions for 8 years, he co-founded his own company, Tree Alliance, to create new event brands like Capital Meetings and LOMA.
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