David Hoffman

Observer
DISC Type : ci

Head of SMB at LegalZoom

Los Angeles, California, United States

Overview

David has no verified overview

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

6-2025
Head of SMB at LegalZoom
3-2021 - 5-2025
Senior Director of Product Management at ServiceTitan
2-2019 - 3-2021
Director of Product Management - ServiceTitan Marketing Pro at ServiceTitan
1-2018 - 11-2018
Director of Product at Retention Science
1-2016 - 1-2018
Lead Product Manager at Retention Science

Education

2010 - 2013
MBA from UCLA Anderson School of Management
2005 - 2007
M.S. from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of SMB at LegalZoom
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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