David Hughes

Trailblazer
DISC Type : DI

Chief Information Officer at Direct Line Group

United Kingdom

Overview

David is a CIO and Transformation Director with over 23 years of experience in the financial services industry, specializing in delivering innovative technology and business solutions. He has a proven ability to lead large, globally distributed teams and manage budgets exceeding £300m. He holds an MSc in Information Technology.

Peers describe David as a true transformational leader with deep personal empathy, who takes personal responsibility and thrives in complex situations. He is passionate about coaching and mentoring future technology leaders, demonstrated by his active involvement in programs for aspiring CIOs.

He is a proud member of the 2024 "next cio cohort, " a group dedicated to developing talented technology leaders.

Personality Overview

Informal

Charismatic

Persuasive

They will fight for you if they come to believe in you.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Technology Transformation
Has extensive experience leading technology transformation and delivering business-critical solutions within the financial services and insurance sectors.
Developing Talent
Actively involved in coaching and celebrating talented technology leaders, highlighted by his membership in the 2024 "next cio cohort" for future CIOs.
Transformational Leadership
Frequently described in recommendations as a "true transformational leader" who excels at driving performance and navigating significant change.

Media Appearances

David has no verified media appearances

Work History

1-2025
Chief Information Officer at Direct Line Group
6-2022 - 1-2025
Head of Delivery and Transformation at Direct Line Group
11-2017 - 6-2022
Director at Baringa Partners
9-2012 - 11-2017
Technology Consulting Senior Manager In Accentures Life Pensions & Investments Practice at Accenture
2-2011 - 8-2012
Technology Consulting Manager in Accentures Insurance Practice at Accenture

Education

2000 - 2001
MSc. Information Technology from University of Nottingham
1996 - 1999
BSc (Hons) Land Management from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Leadership Designation : Chief Information Officer at Direct Line Group
URL has been copied!

Insights For Selling To David

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can David take some risk or not?

  • They can take risks if necessary.

You And David

Personality Compatibility


Other Direct Line Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.