Jon Marsh

Pioneer
DISC Type : ids

Managing Director - Specialty & Transformation at Aviva

United Kingdom

Overview

Jon Marsh is an insurance industry executive with over 14 years of experience, currently serving as the MD of Specialty & Transformation at Aviva. He has a strong track record in delivering growth, managing large-scale transformations, and developing key partnerships. He is a graduate of the University of East Anglia.

Outside of his corporate role, Jon is deeply committed to social causes, serving as a Trustee for the mental health charity Mind in Croydon and as a Board Member of the Aviva Foundation. He is a trained volunteer mental health crisis counsellor and believes strongly that business should be a force for good.

Unique fact: Jon is passionate about developing future leaders and has served as a mentor for the 30% Club.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Insurance Transformation
His current and previous roles at Aviva, including "GI Integration Director, " directly involve leading large-scale business and digital transformation within the insurance sector.
Strategic Partnerships
He led Aviva's partnership division and recently commented on expanding the company's successful collaboration with the insurtech firm Lemonade.
Mental Health Advocacy
He is an active Trustee for Mind in Croydon, a trained volunteer mental health crisis counsellor, and frequently posts about the charity's impact and needs.

Media Appearances

Aviva confirms new leadership team after Direct Line merger. Featured in Insurance Business Magazine

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Aviva Completes Acquisition Of Direct Line Group, Unveils New Leadership Structure. Featured in AltaWorld.tech

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Work History

9-2025
Managing Director - Specialty & Transformation at Aviva
3-2025 - 10-2025
GI Integration Director at Aviva
1-2022 - 2-2025
Managing Director - Partnerships at Aviva
2-2024
Trustee at Mind in Croydon
9-2020
Mentor at 30% Club

Education

2008 - 2011
BSc (Hons) from University of East Anglia
2012 - 2015
ACII from Chartered Insurance Institute

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director - Specialty & Transformation at Aviva
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jon

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are generally fast movers and can take quick decisions
  • Can Jon take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jon

Personality Compatibility


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