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Jon Marsh

Pioneer · DISC type ids
Managing Director - Specialty & Transformation at Aviva
📍 United Kingdom

Jon Marsh is an insurance industry executive with over 14 years of experience, currently serving as the MD of Specialty & Transformation at Aviva. He has a strong track record in delivering growth, managing large-scale transformations, and developing key partnerships. He is a graduate of the University of East Anglia.

Outside of his corporate role, Jon is deeply committed to social causes, serving as a Trustee for the mental health charity Mind in Croydon and as a Board Member of the Aviva Foundation. He is a trained volunteer mental health crisis counsellor and believes strongly that business should be a force for good.

Unique fact: Jon is passionate about developing future leaders and has served as a mentor for the 30% Club.

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Experience
6 Years
Current Role
Managing Director - Specialty & Transformation
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Jon shows up

Dynamic But Sincere
Friendly But Fast
Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Jon cares about

Insurance Transformation
His current and previous roles at Aviva, including "GI Integration Director, " directly involve leading large-scale business and digital transformation within the insurance sector.
Strategic Partnerships
He led Aviva's partnership division and recently commented on expanding the company's successful collaboration with the insurtech firm Lemonade.
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Career

Work history

9-2025
Managing Director - Specialty & Transformation
Aviva
3-2025 - 10-2025
GI Integration Director
Aviva
1-2022 - 2-2025
Managing Director - Partnerships
Aviva
2-2024
Trustee
Mind in Croydon
9-2020
Mentor
30% Club
In the press

Media appearances

Aviva confirms new leadership team after Direct Line merger. Featured in Insurance Business Magazine
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Aviva Completes Acquisition Of Direct Line Group, Unveils New Leadership Structure. Featured in AltaWorld.tech
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Education
2008 - 2011
BSc (Hons)
University of East Anglia
2012 - 2015
ACII
Chartered Insurance Institute
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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