David LICOUR

Critic
DISC Type : C

Deputy Purchasing Director at NATUREX

Greater Lille Metropolitan Area, France

Overview

David is the Group Demand & Supply Director at Lyreco with over 25 years of experience in purchasing and supply chain management. An agricultural engineer with an MBA and specialized training from HEC Paris, he focuses on integrating global supply chain and purchasing functions, driving performance and process efficiency.

Outside of his corporate role, David is deeply committed to his professional community, serving as the President of the National Purchasing Council (CNA) for the Hauts-de-France region. He emphasizes the importance of human relations and strong values in his leadership approach, both at work and within the council.

Unique fact: He aims for 90% of Lyrecos product offerings to meet responsible and sustainable criteria by 2026.

Personality Overview

Information Seeker

ROI Driven

Precise

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Sustainable Purchasing
He is leading Lyreco's initiative to align with ISO 20400 standards for sustainable procurement and dramatically increase the company's socially responsible product offerings.
Supply Chain Integration
His current role at Lyreco was specifically created to merge purchasing and supply chain functions, aiming to "create bridges" between the two for optimized service.
Purchasing Community
As the recently elected President of the CNA for the Hauts-de-France region, he is dedicated to growing the professional purchasing community and promoting its strategic importance.

Media Appearances

David has no verified media appearances

Work History

1-2014 - 4-2016
Deputy Purchasing Director at NATUREX
7-2012 - 12-2013
Purchasing and Supply Chain Director at HOLDER group
4-2010 - 6-2012
International Purchasing Coordinator at Groupe SAVENCIA
5-2005 - 4-2010
Purchasing Director at Groupe SAVENCIA
1-2000 - 5-2005
Factory Manager at Tereos

Education

2011 - 2012
Global Sourcing and Supply Chain from HEC Paris
2005 - 2005
Master of Business Administration from IAE FRANCE - Écoles Universitaires de Management

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Lille Metropolitan Area, France Job Level : N/A Designation : Deputy Purchasing Director at NATUREX
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from David

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can David take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And David

Personality Compatibility


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