David Lorch

Observer
DISC Type : ci

Program Director at University of Michigan

Ann Arbor, Michigan, United States

Overview

David Lorch is a Program Director at the University of Michigan, focusing on the deep monitoring of chronic diseases in underserved populations. An inventor and entrepreneur with a Ph. D. and MSE from the same institution, he specializes in bringing new medical technologies from concept to commercialization.

His professional interests lie at the intersection of healthcare and technology, with a focus on companies like GE HealthCare and Novartis. He is passionate about developing engineering and computer programming curricula for outreach programs, having designed and run robotics camps for high school students.

He is the co-inventor of DROPin™, a patented eye drop assistance device he helped develop and bring to market.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Medical Device Innovation
He co-founded a company to develop and sell an eye drop assist device and has experience designing and prototyping other ophthalmic medical devices.
Chronic Disease Monitoring
As a Program Director, he is involved with the 'Deep Monitoring Chronic Disease in Underserved & Remote Populations' initiative at the University of Michigan.
Technology Commercialization
Through his consulting firm and startup, he focuses on IP searching, customer discovery, project management, and bringing new medical technologies to market.

Media Appearances

David Lorch, PhD, MSE – Profile. Featured in University of Michigan Medical School

See Now

Work History

2-2016
Program Director at University of Michigan
Curriculum Developer, Coach, Instructor at University of Michigan
7-2012 - 6-2013
Medical Innovation Fellow at University of Michigan
11-2014
President at Lorch Consulting LLC
5-2013
CTO & Co-Founder at Ocunelis LLC

Education

2003 - 2010
Ph.D. from University of Michigan
2002 - 2003
MSE from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ann Arbor, Michigan, United States Job Level : Mid-senior Designation : Program Director at University of Michigan
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from David

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can David take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And David

Personality Compatibility


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