David M. Johnson

Questioner
DISC Type : c

CFO at Netcraft

Salt Lake City Metropolitan Area, United States

Overview

David Johnson is the CFO at Netcraft, bringing extensive experience from leading finance functions at TaxBit and Pluralsight. A Certified Public Accountant and BYU graduate, he has managed complex financial events including an IPO and a take-private transaction, overseeing large global teams.

He is a recipient of the prestigious 2011 Elijah Watt Sells Award, given for outstanding performance on the Uniform CPA Examination.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Financial Leadership
His career includes leading financial reporting for Pluralsight's 2018 IPO and 2021 take-private transaction, and establishing the finance function at TaxBit.
Scaling Finance Teams
Managed a global department of over 50 team members at Pluralsight and built the finance function from the ground up at TaxBit following its Series B funding.
Accounting Excellence
As a Certified Public Accountant, he earned the Elijah Watt Sells Award by scoring in the top percentile on the CPA exam on his first attempt.

Media Appearances

David has no verified media appearances

Work History

9-2023
CFO at Netcraft
2-2022 - 10-2023
Head of Finance at TaxBit
2-2021 - 2-2022
SVP Accounting at Pluralsight
2-2018 - 2-2021
Head of Revenue and Financial Reporting at Pluralsight
8-2017 - 2-2018
Manager of Financial Reporting at Pluralsight

Education

2004 - 2011
Master of Accountancy from Brigham Young University - Marriott School of Management

More Information

Social Presence :

Prographics :

Exp : 15 Location : Salt Lake City Metropolitan Area, United States Job Level : Leadership Designation : CFO at Netcraft
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Insights For Selling To David M.

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David M. is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David M.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David M. move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David M. take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And David M.

Personality Compatibility


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