David M. Szymanski

Enigma
DISC Type : cid

William E. Crenshaw Endowed Dean at Baylor University - Hankamer School of Business

Waco, Texas, United States

Overview

Dr. David M. Szymanski is the William E. Crenshaw Endowed Dean of the Hankamer School of Business at Baylor University. His vision includes enhancing experiential learning, strengthening corporate relationships, and integrating AI into the curriculum. A former university president and marketing professor, he holds a PhD from the University of Wisconsin-Madison.

He is a first-generation college graduate who attended the University of North Carolina-Asheville on a full athletic scholarship for both basketball and tennis. He is committed to student success and enjoys connecting directly with students, alumni, and community partners to advance the schools mission.

Unique fact: As the William E. Crenshaw Endowed Dean, he recently met with Ed Crenshaw, the namesake of his prestigious title.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Experiential Learning
His vision for the business school includes enhancing hands-on learning opportunities and strengthening corporate relationships to prepare students for real-world business situations.
Student Success
A former university president, his leadership has focused on being student-centered, improving retention and graduation rates, and ensuring graduates are career-ready.
Innovative Curriculum
He has championed new initiatives like incorporating an AI proficiency component into every business course to keep up with the dynamic professional landscape.

Media Appearances

David has no verified media appearances

Work History

5-2025
William E. Crenshaw Endowed Dean at Baylor University - Hankamer School of Business
5-2025
Professor of Marketing at Baylor University - Hankamer School of Business
6-2018 - 5-2024
Professor of Marketing at University of North Florida
9-2020 - 4-2023
CEO, Executive Director at University of North Florida
6-2018 - 9-2021
President at University of North Florida

Education

Doctor of Philosophy - PhD from University of Wisconsin-Madison
Master of Business Administration - MBA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 30 Location : Waco, Texas, United States Job Level : N/A Designation : William E. Crenshaw Endowed Dean at Baylor University - Hankamer School of Business
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Insights For Selling To David M.

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David M. is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David M.

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will David M. move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can David M. take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And David M.

Personality Compatibility


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