David Martens

Questioner
DISC Type : c

Head of Product Security at Barco

Ghent Metropolitan Area, Belgium

Overview

David Martens is the Head of Product Security at Barco, holding advanced certifications like CISSP, GPEN, and CISM. An alumnus of KU Leuven, he specializes in architectural design and network security. Colleagues describe him as an efficient expert who delivers high-quality solutions to complex security challenges.


David actively assists the Centre for Cybersecurity Belgium and the European Union Agency for Cybersecurity (ENISA) in refining vulnerability handling processes for certified solutions.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Product Security Lifecycle
His entire career focuses on managing security throughout the lifetime of enterprise products, from initial design and development through to deployment and patch management.
EU Cybersecurity Standards
He actively collaborates with ENISA and the Centre for Cybersecurity Belgium to finetune vulnerability handling processes for solutions certified under the EUCC framework.
Building Security Teams
He is currently focused on expanding his product security team at Barco, frequently posting about new roles and what he looks for in candidates.

Media Appearances

David Martens - Barco. Featured in Barco

See Now

Work History

1-2023
Head of Product Security at Barco
7-2017 - 12-2022
Product Security Architect at Barco
6-2015 - 6-2017
Security Architect at Technicolor
1-2013 - 5-2015
Security and Network Engineer at Barco (ClickShare)
1-2010 - 12-2012
Information Assurance and Network Engineer at Barco (ClickShare)

Education

9-2004 - 7-2005
Postgraduate Diploma in Business Administration from KU Leuven (Faculty of Economics and Business)
9-1997 - 7-2001
MSc. from KU Leuven (Technology campus Ghent)

More Information

Social Presence :

Prographics :

Exp : 23 Location : Ghent Metropolitan Area, Belgium Job Level : Mid-senior Designation : Head of Product Security at Barco
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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