David McClelland

Inquirer
DISC Type : dc

Chief Insights Officer, facilitator and podcast host at EDS

Leicester, England, United Kingdom

Overview

David McClelland is a technology journalist and broadcaster with a background as an IT consultant for firms like IBM. A University of Surrey graduate, he is the resident digital consumer champion for BBCs Rip Off Britain, focusing on technology and cybersecurity. People who have worked with him describe him as technically competent, articulate, and delivery-focused.

Outside of his primary broadcasting roles, David has a significant passion for audio production, having founded the boutique podcast agency "Sounds Engaging. " He also hosts and produces "The Photography & Video Show Podcast, " indicating a strong personal and professional interest in photography and its associated technology.

His career path is unique, having transitioned from being a trained actor and enterprise IT consultant to a prominent BBC television presenter.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Consumer Cybersecurity
As a reporter for BBC's Rip Off Britain and Watchdog, he frequently investigates and exposes digital scams, aiming to make the web a safer place for consumers.
AI in Enterprise
In his role as a podcast host for EDS and other outlets, he regularly interviews C-suite executives about the implementation and strategic impact of AI in business.
Network Automation
He recently covered the Ericsson OSS/BSS Summit, discussing how major telecoms like Orange are using AI, automation, and digital twins to build autonomous networks.

Media Appearances

David has no verified media appearances

Work History

6-2024
Chief Insights Officer, facilitator and podcast host at EDS
10-2023
Founder at Sounds Engaging
3-2011
Freelance Journalist at Freelance
2-2012
Reporter at BBC
3-2014
The Photography Show Podcast Host and Producer at Future

Education

1995 - 1996
Education details unavailable from Queen Mary University of London
1997 - 2000
Bachelor of Arts (BA) from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Leicester, England, United Kingdom Job Level : Leadership Designation : Chief Insights Officer, facilitator and podcast host at EDS
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from David

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest decision makers nor the slowest.
  • Can David take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And David

Personality Compatibility


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