David Resendes

Critic
DISC Type : C

VP of Marketing at Qstream

United States

Overview

David Resendes is the VP of Marketing at Qstream, where he leads the global marketing strategy with expertise in demand generation and full-funnel campaigns. Colleagues describe him as productive and positive. He holds a Bachelor’s in Business Administration and Management from the University of Massachusetts Boston.

David is driven by a deep passion for learning, teaching, and professional development, which aligns with his career in the learning technology space. His interests include the innovations of companies like Blizzard Entertainment and HubSpot, reflecting a blend of entertainment technology and marketing automation.

He has a pronounced passion for leveraging AI to develop high-performing sales and marketing teams.

Personality Overview

Critic

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Corporate Training
He is actively promoting and writing about the use of AI to generate microlearning content, making training more efficient and effective.
Microlearning Strategy
David advocates for using microlearning not just for reinforcement but as a primary, flexible, and more effective channel for delivering new content.
Demand Generation
His official bio lists this as a key area of expertise, and he is actively involved in hiring for demand generation roles on his team.

Media Appearances

David has no verified media appearances

Work History

10-2022
VP of Marketing at Qstream
3-2021 - 10-2022
Senior Manager, Marketing at Qstream
2-2020 - 3-2021
Manager, Marketing at Qstream

Education

2012 - 2016
Bachelor’s Degree from UMass Boston

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Senior Designation : VP of Marketing at Qstream
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from David

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can David take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And David

Personality Compatibility


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