David Robinson in

David Robinson

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Director Regional Enablement & Excellence at AVEVA
📍 Nottingham, England, United Kingdom

David is a revenue transformation and enablement leader with over 25 years of experience driving commercial performance in the technology and SaaS sectors. A graduate of Nottingham Trent Universitys MBA program, he specializes in customer-centric value selling. Colleagues often describe him as collaborative, pragmatic, sincere, and ambitious.

Outside of work, David is a family-oriented individual who finds deep motivation in his personal life. He is focused on personal development and growth, recently reflecting on life goals. He also dedicates time to mentoring the next generation, preparing to speak with university undergraduates about careers in sales.

Unique fact: The birth of his son 27 years ago served as the primary catalyst for his entire professional journey and career.

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Experience
16 Years
Current Role
Director Regional Enablement & Excellence
Job Level
Leadership
Location
Nottingham, England, United Kingdom
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Revenue Transformation
His career is centered on designing and executing programs that drive commercial performance, harmonize sales processes, and embed sustainable change in organizations.
Sales Enablement
He has extensive experience building enablement capabilities, from sales skills and messaging frameworks to implementing methodologies like MEDDPICC to improve forecasting and deal closure.
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Career

Work history

1-2023 - 11-2024
Director Regional Enablement & Excellence
AVEVA
10-2021 - 12-2022
Commercial Enablement Transformation Senior Program Manager - EMEA/APAC & Global Accounts
AVEVA
9-2019 - 6-2021
Director Sales & Marketing
Capula
7-2016 - 11-2016
Consultant - Deal Pursuit
Panasonic Business Europe
6-2015
Founder & Director
DPR Consultants Ltd
In the press

Media appearances

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Education
2004 - 2008
Master of Business Administration (MBA)
Nottingham Business School, Nottingham Trent University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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