David Scherer

Commander
DISC Type : D

Head of Marketing, Ecommerce & Loyalty at Theisen's Home Farm Auto

Dubuque, Iowa, United States

Overview

David has no verified overview

Personality Overview

Decisive

Very Quick

Impact-Driven

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

4-2025
Head of Marketing, Ecommerce & Loyalty at Theisen's Home Farm Auto
1-2023 - 4-2025
Sr. Director, Paid Media & Strategy at Caesars Entertainment, Inc.
5-2018 - 12-2022
Sr. Director, Hotel & Partnership Marketing Strategy at Caesars Entertainment, Inc.
6-2016 - 5-2018
Director of Hotel Marketing Strategy at Caesars Entertainment, Inc.
9-2011 - 6-2016
Paid Digital and Strategic Relationships Manager at Caesars Entertainment, Inc.

Education

1-2019 - 5-2022
Master of Business Administration - MBA from Gies College of Business - University of Illinois Urbana-Champaign
Bachelor of Science in Business Administration from Keuka College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Dubuque, Iowa, United States Job Level : Mid-senior Designation : Head of Marketing, Ecommerce & Loyalty at Theisen's Home Farm Auto
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If convinced, they can reach decisions quite fast.
  • Can David take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And David

Personality Compatibility


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