David Shannon

Energizer
DISC Type : I

Director of Strategy and Digital at Somerset NHS Foundation Trust

Greater Nottingham, United Kingdom

Overview

David is an experienced senior manager with 18 years in public sector finance, now serving as Director of Strategy and Digital Development for Somerset NHS Foundation Trust. He specializes in financial strategy, operational delivery, and efficiency programs. He is an alumnus of Nottingham Trent University.

His colleagues describe him as "proactive, " "structured, " and "solution-oriented, " with a natural sense for business and an ability to delve into complex problems to make solid recommendations.

He successfully assisted in turning a £15 million deficit into a small surplus within 12 months in a previous role at University Hospital North Staffordshire.

Personality Overview

Big Picture Person

Full Of Energy

Imaginative

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

NHS Digital Strategy
In his current role, he is responsible for the digital development and long-term strategy for two merged NHS trusts, Somerset FT and Yeovil District Hospital.
Public Sector Finance
He has an 18-year career focused on public sector finance, holding senior finance roles at multiple NHS Trusts including in North Bristol and Nottingham.
Financial Turnaround
He has a proven track record of creating financial efficiency, having helped turn a £15m deficit into a surplus at University Hospital North Staffordshire.

Media Appearances

David has no verified media appearances

Work History

10-2017
Director of Strategy and Digital at Somerset NHS Foundation Trust
8-2016 - 10-2017
Director of Finance at Somerset NHS Foundation Trust
6-2014 - 8-2016
Director of Operational Finance at North Bristol NHS Trust
3-2008 - 5-2014
Assistant Director of Finance at Nottingham University Hospital
9-2004 - 3-2008
Assistant Director of Finance - Financial Management at University Hospital North Staffordshire

Education

1994 - 1998
Bachelor of Arts (B.A.) from Nottingham Trent University
1992 - 1994
A Levels from Newcastle Under Lyme College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Nottingham, United Kingdom Job Level : Mid-senior Designation : Director of Strategy and Digital at Somerset NHS Foundation Trust
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from David

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can David take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And David

Personality Compatibility


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