David Smith

Questioner
DISC Type : c

Global Head of Systems Engineering at Adaptive

London, England, United Kingdom

Overview

As Global Head of Systems Engineering at Adaptive, Fergus Keenan specializes in building high-performance trading systems for 24x7 markets. A graduate of Imperial College London with a Masters in Engineering, he is a frequent public speaker on the unique challenges and architectural approaches in modern financial technology.

He is a prominent voice in the Aeron open-source community, speaking internationally on advanced messaging and sequencer architectures for high-throughput financial systems.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Trading Architecture
He frequently speaks about designing resilient, scalable trading systems and shares the unique techniques his team employs to solve complex problems in capital markets.
Digital Assets Tech
Actively discusses the unique engineering challenges that digital asset classes pose and the innovative ways his teams are working to overcome them.
Aeron Community
He is a passionate advocate and speaker within the Aeron community, sharing ideas and connecting with fellow members at meetups in New York and London.

Media Appearances

David has no verified media appearances

Work History

4-2024
Global Head of Systems Engineering at Adaptive
12-2022 - 4-2024
Head of Java Practice (London) at Adaptive
11-2017 - 12-2022
Senior Consultant at Adaptive
4-2012 - 11-2017
Principal Software Engineer at Software AG
7-2011 - 4-2012
Software Developer at my-Channels

Education

2007 - 2011
Masters in Engineering from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Systems Engineering at Adaptive
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And David

Personality Compatibility


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