David Sterna OD FAAO Dipl ABO

Critic
DISC Type : C

Alumni Board of The College of Wooster at The College of Wooster

Amherst, Ohio, United States

Overview

David is a Board-Certified Medical Optometrist with extensive leadership experience, notably as the former Chair of the American Board of Optometry. A graduate of The Ohio State University College of Optometry and a Fellow of the American Academy of Optometry, he is described by peers as a "truly excellent professional".

He is deeply committed to his undergraduate alma mater, The College of Wooster, where he serves on the Alumni Board. David is a vocal advocate for liberal arts education, believing it teaches critical thinking and an appreciation for diverse viewpoints. He also has a passion for international service, having participated in humanitarian relief programs.

He operates by the motto that success is 90% attitude and 10% the four "As": Availability, Affability, Ability, and Advertising.

Personality Overview

Critic

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Advancing Optometry
He has held numerous leadership roles, including Chair, at the American Board of Optometry, demonstrating a long-term commitment to professional standards and board certification.
Liberal Arts Education
Serves on the Alumni Board for The College of Wooster and consistently emphasizes the importance of a liberal arts education for developing critical thinking skills.
Veterans' Healthcare
Works as an independent medical officer for Veterans Evaluation Services, providing disability medical evaluations for U. S. military service veterans.

Media Appearances

Alumni Board - The College of Wooster. Featured in The College of Wooster (official website)

See Now

Wooster introduces new Alumni Board members. Featured in The College of Wooster News

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Work History

7-2025
Alumni Board of The College of Wooster at The College of Wooster
11-2023
Board Certified Optometrist at Veterans Evaluation Services
6-2023
Past Chair, Board of Directors at American Board of Optometry
11-2018
Member-at-Large Board of Directors at American Board of Optometry
6-2021 - 6-2023
Chair, Board Of Directors at American Board of Optometry

Education

1981 - 1985
Doctor of Optometry from The Ohio State University College of Optometry
1977 - 1981
Bachelor’s Degree from The College of Wooster

More Information

Social Presence :

Prographics :

Exp : 40 Location : Amherst, Ohio, United States Job Level : N/A Designation : Alumni Board of The College of Wooster at The College of Wooster
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from David

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


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