David Tyson

Questioner
DISC Type : c

Sr. Group Product Manager at Extensiv

Hillsborough, North Carolina, United States

Overview

David is a customer-led product leader at Extensiv, focusing on building products that meet genuine user needs through a UX-driven approach. He holds a Bachelor of Business Administration from the University of Georgia and is a Certified Scrum Product Owner. Colleagues describe him as thoughtful, strategic, and customer-centric, with exceptional product knowledge.

While his professional life is well-documented, public details on his personal hobbies are scarce. His connection to his alma mater suggests a potential interest in college sports and activities related to the university community.

David dedicated a significant 12-year chapter of his career to Bronto Software as it evolved through acquisitions by NetSuite and Oracle.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Customer-Led Product
Believes that distance from users is the fastest way to build the wrong product and that customer connection should be expected, not optional.
UX and Product Alignment
Passionate about Product and UX partnering from day one to discover problems together, leading to more intentional and less reactive product experiences.
Cross-Functional Teams
His headline emphasizes a cross-functional approach, and he thrives in environments where Product is closely connected to Sales and Customer Success teams.

Media Appearances

David has no verified media appearances

Work History

5-2024
Sr. Group Product Manager at Extensiv
6-2022 - 2-2024
Group Product Manager at HubSpot
2-2021 - 6-2022
Director of Product Management at Responsys
1-2015 - 2-2021
Director of Product Management at NetSuite
2011 - 12-2014
Product Manager at Bronto Software

Education

1998 - 2002
Bachelor of Business Administration (B.B.A.) from University of Georgia - Terry College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Hillsborough, North Carolina, United States Job Level : Middle Designation : Sr. Group Product Manager at Extensiv
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And David

Personality Compatibility


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